Create an Aim

When you’re creating your fundraising project, the first and most important step is to decide on an aim. Aims make the world go round - they:

• Help guide your decisions
• Keep your team aligned on the same track
• Help you understand how successful your event was
• Set objectives - measurable mini-goals which help you get to the end aim.

Aims should be SMART: Specific, Measurable, Attainable, Relevant, and Timely.

For example, my Eco Club set a goal:

To fundraise £250 for the World Land Trust in November.

Specific	You want to raise money for the World Land Trust.
Measurable	You want to fundraise £250.
Attainable	Depending on your circumstances, that’s likely a pretty realistic goal.
Relevant	It is relevant to Eco Club’s mission to fundraise.
Timely	It needs to be done within November - that’s something we can work towards.